What is the difference between corporate social responsibility and the social marketing concept?

What will be an ideal response?


Corporate social responsibility is a company policy to consider the social consequences of business decisions; the social marketing concept is the practice of using marketing techniques to improve the lives of individuals and society.

Business

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Gigi, the general manager of Orchard Wealth Bank, is confident that her loan officers share the same values and mission of the company. She empowers her employees to make their own decisions on loan applications because she has provided extensive training. She also has a weekly “morning meeting” to share important information about the company to help facilitate their decision-making processes. Gigi is practicing ______.

A. high-involvement management B. positive organizational behavior C. ethical organizational behavior D. superleadership

Business

Which tool would allow a manager to estimate how much of a product will sell in a three-month period?

A. advertising effectiveness study B. demand analysis C. promotion evaluation D. sales tracking E. sales forecasting

Business

Laura is in possession of a check which contains the following indorsement, "Sam Smith, without recourse, for collection only." The indorsement would be classified as:

a. blank, qualified, and restrictive. b. blank, unqualified, and unrestrictive. c. special, unqualified, and restrictive. d. special, qualified, and unrestrictive.

Business

You know that regular tax-deferred investments are a popular investment choice for many people preparing for retirement

Did you know that if you invest $2,000 today and at the end of every year for 40 years at an annual rate of 10% that you will have grown your portfolio to a value of $975,704 at the end of that time? How much of that future value dollar amount comes from the $2,000 investment you made today? A) $975,704 B) $885,185 C) $23,798 D) $90,519

Business