You receive a report that 68 percent of your target market has been exposed to your ad campaign during a given period of time. Which of the following aspects of media selection is represented by this information?
A) frequency
B) reach
C) impact
D) engagement
E) qualitative value
B
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When McDonald's makes an advertising claim that the company offers the best-tasting hamburgers, the practice is known as:
A) a code of ethics violation B) misleading and deceptive advertising C) puffery D) cross-promotions
Allowing team members to decide on how resources are distributed (a team regulatory process) increases ______.
A. SMART goals B. job satisfaction C. team performance D. team satisfaction
Simple exponential smoothing lags changes in demand.
Answer the following statement true (T) or false (F)
Which of the following best describes the characteristic of a management team?
A) It coordinates and provides direction to the subunits under its direction. B) It is a work team composed of international members. C) It is a team that communicates electronically rather than face to face. D) It coordinates and provides directions to the subunits under its jurisdiction. E) It operates separate from the regular work structure of the organization.