Answer the following statement(s) true (T) or false (F)

1. Musical instrument makers share the cost of approved retailer-specific paid advertising, such as local
cable TV commercials, promotions, and email blasts. Thus, local stores are not completely on their own
for paying for local marketing.
2. Musical instrument retailers will loan pianos, which are expensive items, to schools, hoping that the
schools will buy the pianos later.
3. One of the reasons that local musical instrument stores cater specifically to music professionals and
semiprofessionals (musicians who get paid for performing) is that they frequently teach on the side as
well, so they make recommendations to their pupils where to shop.
4. It is common for a consumer to patronize a local brick-and-mortar store and use that store’s online
arm.
5. The best place to buy sound reinforcement equipment for a theater is from a stereo store or an
electronics store such as Best Buy.


1. True
2. True
3. True
4. True
5. False

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