A publisher of children's books defines its business as "printing books" instead of "meeting educational needs of students." This illustrates:
a. marketing synergy.
b. marketing myopia.
c. opportunism
d. self-dealing
ANSWER: c
Regardless of the way a marketing plan is presented, some elements are common to all marketing plans. These include defining the business mission, performing a situation analysis, defining objectives, delineating a target market, and establishing components of the marketing mix.
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Under governmental accounting, a fund is defined as a fiscal and accounting entity with a self-balancing set of accounts
Indicate whether the statement is true or false
Which of the following methods of recording uncollectible accounts expense would be described best as an income statement method?
a. Both direct charge-off method and accounts receivable aging method b. Direct charge-off method c. Percentage of net sales method d. Accounts receivable aging method
Varela Corporation's relevant range of activity is 2,000 units to 6,000 units. When it produces and sells 4,000 units, its average costs per unit are as follows: Average Cost per UnitDirect materials$5.95Direct labor$3.30Variable manufacturing overhead$1.60Fixed manufacturing overhead$3.00Fixed selling expense$0.50Fixed administrative expense$0.40Sales commissions$1.50Variable administrative expense$0.50 For financial reporting purposes, the total amount of period costs incurred to sell 4,000 units is closest to:
A. $3,600 B. $7,700 C. $11,600 D. $8,000
Margaret told Bill she would give him her concert tickets. Later she changed her mind and decided she wanted to use the tickets after all. Is Margaret required to give Bill the tickets?
a. No, because there was no intent to make a present transfer. b. No, because there was no delivery. c. No, because there was no acceptance. d. All of these are correct.