Which of the following groups is likely to be the first to adopt a new product?
A. early adopters
B. early majority
C. late majority
D. laggards
E. innovators
Answer: E
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In a communication process, a receiver assigns meaning to the symbols encoded by a company in its advertisements through a process known as ________
A) integrating B) reciprocating C) acknowledging D) decoding E) coordinating
Under a(n) _______________ strategy, waste products are considered to be an inefficient use of resources.
a. environmental cost leadership b. ecobranding c. ecoefficiency d. beyond compliance leadership
Nice International originally issued 105,000 shares of common stock at a price of $22 per share
A year later, it distributed a 12% stock dividend to shareholders. At the time of the stock dividend, the share price had increased to $27 per share. Which of the following statements is true? A) Nice will record sales revenues of $277,200. B) Nice will record a loss of $63,000. C) Nice will record a gain of $63,000. D) Nice will record neither a gain nor a loss.
According to the creative process outlined by Graham Wallas, which of the following stages deals with refining and polishing the idea and seeing if it is an appropriate solution?
A. illumination B. verification C. incubation D. dramatization E. preparation