Former President George W. Bush’s constant use of the word “um” in his speeches
a. added to his speaking style
b. was an annoying distraction
c. was an example of figurative repetition
d. all of the above
e. none of the above
Answer: b
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Which of the following is not an advantage of using made-for-TV movies as series pilots?
a. profitability b. ability to target desired demographics c. desirability by audiences and affiliates d. critical acclaim e. international syndication potential as theatrical movies
Effective rehearsal should:
A. Be mostly in your mind; it's just as good as speaking aloud B. Not be concerned about timing; that will come later C. Not include videotaping or audiotaping because taping will make you nervous D. All of the above E. None of the above
Agenda Setting is a limited effect model.
Answer the following statement true (T) or false (F)
A competitive strategy is a statement of why customers should choose a company's products or services over those of competitors
Indicate whether this statement is true or false.