The marketing function that evaluates public attitudes, identifies areas within the organization that are of public interest, and executes a program of action to gain public understanding is:
A. public relations
B. advertising
C. implicit communications
D. personal selling
E. sales promotion
Answer: A
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On January 1, Gemstone Company obtained a $165,000, 10-year, 7% installment note from Guarantee Bank. Thenote requires annual payments of $23,492, with the first payment occurring on the last day of the fiscal year. Thefirst payment consists of interest of $11,550 and principal repayment of $11,942 . The journal entry to record thepayment of the first annual amount due on the note would include a
a. debit to cash for $11,942 b. credit to interest payable for $11,550 c. debit to notes payable for $11,942 d. debit to interest expense for $23,492
CRM should not be implemented as a(n) ________ system or all at one time
A) core B) transactional C) inter-organizational D) single
In a supertype/subtype hierarchy, each subtype has:
A) only one supertype. B) many supertypes. C) at most two supertypes. D) at least one subtype.
Virtual mentoring differs from traditional mentoring in that in virtual mentoring ________.
A. protégés are less willing to share openly and candidly their failures as well as their successes B. other employees are also free to see and give their input in the conversation C. protégés stand to receive less and less useful advice from their e-mentors D. an e-protégé has a chance to think through and edit their communications