Marketing expert Jerry Della Femina wrote:
"Nobody has the
time to try and figure out what you're trying to say, so you need
to be direct. Most great advertising is direct. That's how people
talk. That's the style they read. That's what sells products or
services or ideas." Femina was describing the _____________
style.a. clear
b. oral
c. rhetorical
d. eloquent
e. sophisticated
a
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Consider the following excerpt from the description of methods in
Lindsley, S.L. (1999). Communication and “the Mexican way”: Stability and trust as core symbols in Maquiladoras. Western Journal of Communication, 63(1), 1-31. “I conducted informal interviews as conversations on the topics of cultural and intercultural communication in the maquiladoras. These conversations emerged from interactions with participants in formal interviews and with others who were knowledgeable about maquiladoras. These were unplanned conversations which occurred spontaneously during the time I was living in a U.S – Mexican bordertown . . . These interviews had no formal structure; they simply occupied portions of naturally occurring conversations. As a result, they were not, as a rule, recorded; however, I completed field notes as soon afterward as possible” (p. 5) What type of interview was Lindsley using? a. The ethnographic conversation b. The depth interview c. The focus interview d. The narrative interview
Compare and contrast the following ways of thinking about closeness and distance in family relationships: monologic approach, dialogic approach, dualistic approach.
What will be an ideal response?
6.1.26. Territories that are yours and yours alone are called ________ territories
a. personal b. social c. intimate d. primary
If Natasha plays her guitar during her informative speech on learning to play the guitar, she is using _____ and _____ as presentational aids.
a. actual object | diagram b. word chart | audio material c. audio material | photograph d. audio material | actual object