The customer retention metric acts as a(n) ________ metric when it measures the number of customers retained from one year to the next
A) net contribution
B) forward-looking
C) backward-looking
D) marketing ROI
E) marketing ROS
C
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Alfrieda purchased an ownership interest in a corporation. This gives her the right to use the equipment owned by the corporation, as long as her usage does not interfere with the normal operation of the business.
Answer the following statement true (T) or false (F)
The primary ethical concern in the transmission metaphor of communication involves ______.
a. opportunities for responsible feedback b. the personal character of the sender and message integrity c. how our message impacts those around us d. an appreciation and understanding of agency and constraint
A contingent liability is best described as a(n)
a. current liability. b. probable liability. c. potential liability. d. estimated liability.
The four types of flexibility needed by businesses include all of the following except:
A. Employment flexibility B. Pay flexibility C. Community flexibility D. Procedural flexibility