The owner of a food truck implemented a new location strategy so that she would be better positioned near a crowded office park during the lunch hour. How should she evaluate her new location strategy?
A. She should analyze the effectiveness of the universal functions of marketing.
B. She should use customer satisfaction surveys to evaluate performance between the two locations.
C. She should use marketing metrics to compare performance between the old location and the new location.
D. She should compare the triple bottom line of both locations.
E. She need only compare the revenue numbers between the new and old locations.
Answer: C
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The objective of customer order entry is to
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T-bills are bonds that mature in ten years or less
Indicate whether the statement is true or false