A giant telecommunications company that was previously owned by the government of Sunzabia, a European country, is sold to an independent industrialist to ensure that the company is handled in a more efficient way. The given scenario exemplifies _____.
A. privatization
B. globalization
C. a joint venture
D. a coalition
Answer: A
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Figure 7-5Figure 7-5 above shows how marketing researchers and managers use information technology to turn information into marketing actions. What does D represent?
A. results B. data warehouse C. buying queries D. internal data sources E. external data sources
Task conflict focuses on _______ while relationship conflict focuses on _________?
a. Resources/personal issues b. Getting the job done/getting on with people c. Key performance indicators/problems with Facebook friends d. a and b above
Yard Whimzees, a Statesboro, Georgia sign business, began by making wooden signs for residential use to announce births, anniversaries and such. They then turned to the business market making signs for businesses. Creating signs for a new market is an implementation of a _____ strategy.
A. market development B. market penetration C. product penetration D. product development E. diversification
Soccer to the Masses is interested in global expansion but does not want to make a large financial commitment. Therefore, it decides to allow a Japanese company to manufacture and distribute products under the Soccer to the Masses name. This is a(n) ____ agreement.
A. exporting B. strategic alliance C. licensing D. countertrade E. bill of lading