What type of information involves an organization paying a media publication to publish a news story about its products or services, which is written by a PR representative of the organization?

a. Sponsored content
b. Validated information
c. Earned content
d. Sensationalized data


A

Communication & Mass Media

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While speaking to a large group at the annual Star Wars convention, John steadily maintains eye contact with just the two people in costume in the front row. Your speech teacher would consider John's technique effective

Indicate whether the statement is true or false

Communication & Mass Media

An interesting and memorable informative presentation should

focus on all five sensory images to maximize its effectiveness. Indicate whether the statement is true or false

Communication & Mass Media

The humanist approach views truth as ______; whereas the social scientific approach treats truth as ______.

A. altruistic; deterministic B. common sense; scholarly C. ethnographic; experimental D. subjective; objective

Communication & Mass Media

People's perception of credibility is the same no matter what the situation or what their cultural or experiential background

Indicate whether the statement is true or false.

Communication & Mass Media