The vertical dimension of coherence for stories links actions

a. paradigmatically.
b. syntagmatically.
c. isomorphically.
d. metonymically.
e. Both b and c.


a

Communication & Mass Media

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“He violated an important protocol, so we had to blacklist him,” says Kimberly. Kimberly’s statement subtly reflects ______.

a. polarization b. negative contagion c. racist language d. muting

Communication & Mass Media

Collectivistic cultures prefer the ___________________ conversational style.

a. direct b. succinct c. affective d. personal

Communication & Mass Media

During the second half of the nineteenth century in the United States, a new cheap format publication increased the popularity of reading called “Penny Dreadfuls” in Great Britain. What were they called in the U.S.?

a. ?novels b. ?dime novels c. psalm books d. ?softbacks

Communication & Mass Media

Common tactics in marketing public relations include

A) blogs and interactive websites B) advertising C) billboards D) All of the above E) None of the above

Communication & Mass Media