Ways to moderate customer criticism can include all of the following EXCEPT ________
A) providing prompt replies
B) providing consumer training
C) providing personalized replies
D) providing free samples
B
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MPR professionals should, as a rule,
A) invite connectors to company dinners and holiday parties. B) stop using connectors who cover the competition. C) always respond to e-mail and voice messages from connectors. D) pay more attention to traditional advertising than on media mentions and word-of-mouth. E) contact connectors at home, where they are less busy.
Final proofreading of an important business document should typically be done
a. from the computer screen. b. from a draft paper copy. c. from a final copy on company letterhead. d. from an archive file copy.
"Multiple buying influence" means that the buyer shares the purchasing decision with several people.
Answer the following statement true (T) or false (F)
To evaluate training, you must systematically document the outcomes of the training in terms of how trainees actually behave back on their jobs and the relevance of that behavior to the objectives of the organization.
Answer the following statement true (T) or false (F)