You are the marketing manager for a food products firm. Your firm would like to introduce a new beverage to the marketplace. You have determined that two important dimensions for positioning a product are (1) nutritional value and (2) age orientation. Place the following beverages on the perceptual map provided: Coffee, Orange Juice, Diet Cola, Apple Cider, Mineral Water, Milk, Herbal Tea, Liquor, Tomato Juice. Assuming the listed beverages comprise all competitive beverages, what position should your firm's new beverage have? Describe the new beverage.
What will be an ideal response?
Although exact locations will vary by student, likely quadrant locations are shown above. The positioning should indicate there is room for a non-nutritious beverage targeted at children, such as a presweetened punch or a sugared, artificially flavored and colored soft drink.
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The revenue for the month was $12,000, expenses totaled $7,500, and withdrawals totaled $4,500 . The net income or net loss for the month was
a. $4,500 income; b. $7,500 loss; c. $12,000 income; d. $12,000 loss; e. $0
Which statement is not correct?
a. Only successful transactions are recorded on a transaction log. b. Unsuccessful transactions are recorded in an error file. c. A transaction log is a temporary file. d. A hardcopy transaction listing is provided to users.
Women nod more often than men when an interviewer speaks.?
Indicate whether the statement is true or false
The type of advertising that attempts to develop initial demand for a product is ________ advertising.
Fill in the blank(s) with the appropriate word(s).