Which social media metric helps marketers to evaluate how conversations about one brand compare with conversations about its competitors?

A. applause rate
B. amplification rate
C. sentiment analysis
D. conversation rate
E. share of voice


Answer: E

Business

You might also like to view...

Which of the following is not a term used to describe post-bureaucratic organisational structures:

a. organic b. entrepreneurial c. tight–loose d. centralised

Business

Assuming a current ratio of 1.0 and an acid-test ratio of 0.75, how will the purchase of inventory with cash affect each ratio?

A. Decrease the current ratio and decrease the acid-test ratio. B. Increase the current ratio and decrease the acid-test ratio. C. No change to the current ratio and decrease the acid-test ratio. D. Increase the current ratio and increase the acid-test ratio.

Business

The stakeholder capitalism model does not assume that equity markets are either efficient or inefficient

Indicate whether the statement is true or false.

Business

Little's flow equations apply to any waiting line model

a. True b. False Indicate whether the statement is true or false

Business