Define one-to-one marketing. Give a scenario as an example
What will be an ideal response?
Answer: One-to-one marketing consists of reducing market segmentation to the smallest part—individual customers. Sample scenario: A mail-order company keeps track of the products every customer looks at on its Web site and every product each customer purchases. The company e-mails a customer when items similar to what they have purchased become available or when items viewed on the website go on sale.
Explanation: One-to-one marketing involves marketing to individual customers.
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Communication interactions that take place through some type of technology such as a telephone, e-mail, or text message are known as ______ communication.
a. mass b. mediated c. face-to-face d. digital
Market research refers to________
A) applying marketing research to a specific geographical marketing area B) a process used by businesses to collect information used to make sound business decisions and successfully manage the business C) a process used by businesses to analyze and interpret information used to make sound business decisions and successfully manage the business D) the function that links the consumer, customer, and public to the marketer through information E) information used to identify and define marketing opportunities and problems
Marketing research is the systematic and objective identification, collection, analysis, dissemination, and use of information for the purpose of assisting management in decision making related to the identification and solution of problems (and
opportunities) in marketing. Indicate whether the statement is true or false
The post-closing trial balance differs from the adjusted trial balance in that it:
A) does not take into account closing entries. B) does not take into account adjusting entries. C) does not include balance sheet accounts. D) does not include income statement accounts.