The first part of a marketing strategy statement describes the ________ of a new product
A) planned price and distribution
B) marketing budget
C) marketing mix strategy
D) target market, planned value proposition, and sales goals
E) planned long-run sales and market share
D
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Name the three types of addresses used on the Internet
Consumers with credit cards
A. purchase less than those who purchase with cash or debit cards. B. purchase less when accompanied by children than when in the company of other adults. C. are less influenced by physical surrounding than those who pay by cash or check. D. are influenced to a certain extent by a retailer's physical surroundings to buy more with their credit cards than with cash. E. purchase more than those who purchase with cash or debit cards.
At the low end of the LMX spectrum, the exchange between the leader and a subordinate will be limited to ______.
a. professional conversations only b. developing mutual liking, trust, and respect *c. the employment contract and the strict expectations that follow from it d. working on tasks which have been agreed to have mutual benefit
In assessing possible new customers, a distributor desires that a new customer have a customer lifetime value of at least $2,000. Assuming a 7% discount rate, average annual sales of $8,000, and a customer expected lifetime of 5 years, what is the minimum profit margin needed to assure a lifetime value of at least $2,000?
a. 7% b. 6% c. 5% d. More than 7%