Which best describes a social media audit?

a. review of social media activity once you implement a campaign
b. review of social media activity before you implement a campaign
c. review of social media messages writing about your client for a campaign
d. review of social media channel audiences levels for a campaign


b. review of social media activity before you implement a campaign

Communication & Mass Media

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Evaluate the usefulness of the following entry on a note card for a speech about what

goes into a successful resolution for self-improvement. Newsweek (24 Dec. 2012 ) recently reported that "more than a third of Americans will make New Year's resolutions. . . . Most of them will fail." Newsweek also quotes selfhelp author, Anthony Robbins, who observes: "Motivation isn't the solution: it's part of the problem." He suggests that believing "you need to feel motivated before taking action" is counterproductive, referring to it as "the biggest barrier to actually getting things done." A) The card contains much useful information, and it is a good blend of statistics and testimony. B) The card contains information for two separate ideas, which defeats the purpose of using cards. C) The card contains good statistical information, but the testimony deals with conjecture rather than proof. D) The information is provocative but ironically provides little hope to the listener, even though it is a self-help topic.

Communication & Mass Media

To share the excitement of her road trip with family and friends, Veronica decided to take pictures using her smartphone and post them online

To do this, Veronica needed a software tool that would let her take pictures and quickly apply digital filters to make them look good before posting them online. Which tool best suits Veronica's requirements? a. Instagram b. YouTube c. Facebook d. Twitter

Communication & Mass Media

Karen wants her audience to see her as someone who has integrity. Which of the following

tips would help her achieve that goal? A) be fluent B) indicate your qualifications C) establish rapport D) establish a common bond

Communication & Mass Media

Hearsay evidence

a. is never considered reliable. b. is accepted in law, but rejected in politics. c. is accepted in politics, but rejected in law. d. is one of the most reliable forms of evidence.

Communication & Mass Media