_______ captures the perceived continuity or growth in the relationship between two firms
It entails a desire to develop a stable relationship, a willingness to make short-term sacrifices to maintain the relationship, and a confidence in the stability of the relationship.
a. Bridging
b. Trust
c. Commitment
d. Guarantee
c
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The goal of ________ is to stimulate future sales of products for a company by encouraging existing customers to remain loyal.
Which step in developing a marketing plan includes an analysis of the marketing environment?
A) situation analysis B) development of marketing objectives C) selection of a target market D) development of marketing strategies E) implementation of the marketing plan
Whitmer Corporation is working on its direct labor budget for the next two months. Each unit of output requires 0.05 direct labor-hours. The direct labor rate is $11.80 per direct labor-hour. The production budget calls for producing 7,100 units in February and 6,800 units in March.Required:Construct the direct labor budget for the next two months, assuming that the direct labor work force is fully adjusted to the total direct labor-hours needed each month.
What will be an ideal response?
Coca-Cola has developed data analytic technologies to produce orange juice that meets the taste demands of a global customer base. This is an example of using which value chain support activity?
A. technology development B. marketing and sales C. procurement D. human resource management