Shonda and Sheri consider themselves friends. As coworkers, they often go to lunch but don't support each other much outside of the office. Shonda and Sheri have a friendship of __________.
A. association
B. reciprocity
C. receptivity
D. loyalty
Answer: A
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A PR team circulated several news releases, newsletters, and web postings at a product launch. They also organized numerous events across the country. Which step of the public relations cycle does this signify?
a) Communication b) Research c) Programming d) Analysis
When you test ideas by having a conversation with yourself, the process is called
a. an internal dialogue. b. an internalized conversation. c. an imagined interaction. d. all of the above.
A speaker-responsible language typically conveys
A) the social status of the speaker. B) ideas held by the listeners. C) the specific meaning of the speaker's statements. D) all of the above.
Clients are increasingly asking advertisers for ________, agreements on campaign-specific outcomes and consensus on how the effectiveness of a specific ad or campaign be judged.
A. ruled placements B. accountability metrics C. value compensation D. permission billing