List some of the marketing trends that are likely to emerge in the near future
What will be an ideal response?
The coming years will see:
• The demise of the marketing department and the rise of holistic marketing
• The demise of free-spending marketing and the rise of ROI marketing
• The demise of marketing intuition and the rise of marketing science
• The demise of manual marketing and the rise of both automated and creative marketing
• The demise of mass marketing and the rise of precision marketing
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A risk factor indicating a heightened risk of fraud would be considered a significant risk
a. True b. False Indicate whether the statement is true or false
A production planning strategy which turns away extra demand is called:
A) production leveling. B) hybrid strategy. C) demand matching. D) all of the above E) none of the above
According to the efficient market hypothesis, prices of actively traded stocks ________
A) can be under- or over-valued in an efficient market B) can only be under-valued in an efficient market C) do not differ from their true values in an efficient market D) can only be over-valued in an efficient market
Which of the following is not a characteristic of a binomial experiment?
a. There is a sequence of identical trials. b. Each trial results in two or more outcomes. c. The trials are independent of each other. d. Probability of success p is the same from one trial to another.