Which measure of central tendency is also known as the midpoint for a set of scores?
a.Mode
b.Mean
c.Median
d.Sum
ANS:C
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Print advertising, newspapers and magazines, is generally acknowledged as the most powerful advertising medium
Indicate whether the statement is true or false
All employees who observe or become aware of criminal practices or unethical behavior should be encouraged to report the incident to their superiors, to a higher level of management, or to an appropriate unit of the organization. This reporting process is called:
A. whistle-blowing. B. reciprocating. C. tattling. D. intelligence gathering. E. fact-finding.
Eugene is a salesperson for APM Industries. He sells machines for molding plastic furniture. APM has developed a machine that is 50 percent smaller than what is currently on the market and costs 25 percent more. It is Eugene's job to show potential customers how the new machine will save them money in the long run. He must be able to address each customer's needs with technical know-how and an ability to communicate his knowledge. Ephraim is an example of a(n):
A. service salesperson. B. sales engineer. C. retail salesperson. D. account representative. E. detail salesperson.
In order for a(n) ______ incentive program to work, it must provide a significant incentive to the salesperson to be successful in selling and provide a disincentive to make a harmful “quick sale.”
A. commission B. bonus C. merit D. entitlement