Exploratory research is used in all of the following cases except ________
A) selecting the course of action to take in a given situation
B) when you must define the problem more precisely
C) when you must identify relevant courses of action
D) when you must gain additional insights before an approach can be developed
A
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The ability to understand and enter into the feelings of another is called A) audience demographics
B) sympathy. C) empathy. D) buffering.
Concept testing
A. is the last step before commercialization of a new-product idea. B. involves usage tests by potential customers. C. seeks potential customers' reactions and attitudes toward new-product ideas before actual models are developed. D. takes place during the screening step of the new-product development process. E. None of these answers is correct.
Boston Symphony Orchestra realized the classic music market was generally becoming older and needed to learn how to appeal to younger concert-goers. It hired a research agency to identify the positive and negative attributes of going to concerts. One type of research conducted by the agency was to interview former symphony season ticket holders who were no longer attending the concerts. In other words, the agency used:
A. Critical incidents studies B. Trailer calls C. Lost customer research D. Complaint solicitation E. Relationship survey
In a processing plant franchise, the franchisor licenses the franchisee to make and sell its products or services to the public from a retail outlet serving an exclusive geographical territory.
Answer the following statement true (T) or false (F)