In value-based marketing, the promotion element of the four Ps communicates the ________ to customers through a variety of media.

A. target market definition
B. mission statement
C. operational excellence strategy
D. relative market value
E. value proposition


Answer: E

Business

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Which of the following events would be least likely to be modeled in a REA diagram?

a. customer inquires b. posting accounts payable c. receiving cash d. sales to a customer

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Indicate whether the statement is true or false

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Chunking breaks text down into blocks of information, introduces reader-friendly white space, and increases retention by as much as 50 percent

Indicate whether the statement is true or false

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