Describe the characteristics of a service
What will be an ideal response?
• Intangibility — can't be seen, heard, felt, tasted or smell prior to purchase
• Inseparability — production and consumption occur simultaneously
• Variability — service isn't always the same, variable components
• Perishability — cannot be stored – time sensitive
• Dependent on target audience involvement — cooperative activities
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At Karl’s old job, everyone had a private office with a door that could be closed at any time. As a result, people socialized very little. Now, Karl works for a company with an open environment. There are no doors, no walls, and no partitions. It seems that co- workers socialize and gossip quite a bit. According to CPM, the difference in how much Karl should disclose can be determined by ______.
A. contextual criteria B. cultural criteria C. motivational criteria D. risk-benefit criteria
Hiroaki bought a bicycle from a well-known brand without even considering the other equally good, unbranded bicycles. This shows the advantage that branded products have over unbranded ones in terms of ________.
A. actual performance B. physical features C. perceived quality D. price efficiency E. product variety
A report preface—
a. looks and readslike an executive summary. b. is omitted from an unsolicited report. c. mayindicate what prompted the study. d. is standard to a formal businessreport.
Which of the following is an advantage of a corporation?
A. It cannot make use of a business owner's personal property to pay the debts of the business. B. The tax advantages received in this form of business are unique. C. It gives unlimited powers to the owners. D. The procedures required by the government for its formation are not complex.