Global ad campaigns are appropriate for
A. products without a nationalistic flavor.
B. brands that play to domestic needs, values, and emotions.
C. products that appeal to market segments with differing tastes.
D. brands that can be adapted for a visual appeal.
E. translating advertising messages into dozens of languages.
Answer: D
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It is easy to distinguish between a gift and a bribe.
Answer the following statement true (T) or false (F)
Which of the following is an example of an organizational factor that could impact political behavior in organizations?
A. the personality of the manager B. the stress level of the CEO C. the lack of bonus money D. personal desire for power
What proofreading procedure should Anthony use when proofreading a technical support manual?
a. Proofread only once, thoroughly checking for errors of various types. b. Proofread twice, concentrating in the first pass on content errors and in the second pass on format errors. c. Proofread three times, concentrating on content, organization, and style in the first pass, on mechanical errors in the second pass, and reading from right to left on the third pass. d. Allow the computer to do the proofreading, as it is more thorough and accurate.
GATS differs from NAFTA in that GATS _______
A. specifically defines four basic modes of supply B. does not allow its members to make their sector list restrictive C. does not grant non-members the right to be free from performance requirements D. does not deal with services generally, but rather by sectors.