________ is a physiological measure of pretesting finished commercials in which viewers are asked to view an ad while a sensor aims a beam of infrared light at the eye.
A. Pupillometrics
B. Eye tracking
C. Eye lateralization
D. Alpha activity
E. Electrodermal response
Answer: B
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Four purposes or advantages for budgeting involve planning, coordination, performance measurement, and punitive action.
Answer the following statement true (T) or false (F)
Prices that end in 9 are most appropriate when ________
A) customers have substantial knowledge about quality B) customers process prices right to left C) there is a mental price break at the lower, rounded price D) the marketer wants to suggest a discount or bargain E) the marketer wants to convey a high-price image
If receipt of a federal grant frees up organization funds for other uses, the money spent for other purposes is referred to as ______.
A. fungible B. nonfungible C. antifungible D. interfungible
What is the role of news media in the MPR process? In what way is this role different than that of advertising media?
What will be an ideal response?