You are the brand manager for a new line of allergy relief drugs. Which of the following methods might you employ to use opinion leadership/reference groups to help stimulate demand for your products?
A. Create ads that show the typical consumer performing a healthy lifestyle activity.
B. Develop a promotional campaign that tells customers they "deserve to use" these products.
C. Drop the price of your new products to the point where customers will realize they are getting a bargain.
D. Develop a promotional campaign that emphasizes safety and security needs being fulfilled by these health-care products.
E. Use a series of ads showing different health-care associations and societies endorsing the use of these health-care products.
Answer: E
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