The specific purpose statement should focus on one aspect of a topic and be expressed in a single infinitive phrase.

Answer the following statement true (T) or false (F)


True

Communication & Mass Media

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A ________ is a comparison between two things that are fundamentally different but that share a common feature.

A. figurative analogy B. paraphrase C. contrast D. literal analogy

Communication & Mass Media

The mass media shape our views and values as a society. This is what we mean when we say the mass media exercise ideological influence.

a. True b. False

Communication & Mass Media

Gatekeeping is the process of

A. persuading an audience to buy one product and reject another. B. determining what news, information, or entertainment will reach a mass audience. C. shaping the way topics are presented. D. telling us what we ought to be thinking.

Communication & Mass Media

The concept of ______________ says that our decision-making powers are often limited by cognitive capacity and organizational constraints.  

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media