Because defensive communication climates create a lack of trust and empathy, it can result in ______.
a. more upward communication
b. workers putting more in writing
c. an increase in apathy
d. workers treating everyone the same
c. an increase in apathy
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Ratio scales allow proportionate transformations of the form y = bx, where b is a positive constant. One can add an arbitrary constant, as in the case of an interval scale
Indicate whether the statement is true or false
Modifying a product to have _______ may enable a company to charge a higher price by creating customer loyalty and lowering customer sensitivity to price.
A. more outlets B. higher costs C. lower costs D. lower quality E. higher quality
What is the top-down method of budgeting?
What will be an ideal response?
For a segmentation strategy to be successful, the customers in the segment must react similarly and positively to the firm's marketing mix. In other words, the market segment must be
A. reachable. B. perceptive. C. responsive. D. identifiable. E. substantial.