You have been given the assignment of justifying cause-related marketing to your board of directors. What would be your primary argument in favor of such a proposal?
What will be an ideal response?
Companies see cause-related marketing as an opportunity to enhance their corporate reputation, raise brand awareness, increase customer loyalty, build sales, and increase press coverage. They believe customers will increasingly look for signs of good corporate citizenship that go beyond supplying rational and emotional benefits. This should be the main line of argument in support of any cause-related marketing effort.
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The checkpoint feature
a. makes a periodic backup of the entire database b. uses logs and backup files to restart the system after failure c. suspends all data processing wile the system reconciles the transaction log against the database d. provides an audit trail of all processed transactions
Collaboration ________
A) usually leads to relational conflicts B) ensures buy-in from all parties C) is a good way to achieve workable solutions under time pressure D) results in an "I win, you lose" outcome E) usually results in a lose-lose situation
In most business environments, an employee is expected to submit a plan for ap-proval before beginning a major project
Indicate whether the statement is true or false
Identify the word that the underlined adjective or adjectives modify. Our company gives employees two personal days a year