If a firm measures its sales volume before and after a training program, which training outcome is it focused on?
A. reactions
B. return on expectations (ROE)
C. results
D. return on investment (ROI)
Answer: C
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In ________ marketing, the firm ignores segment differences and goes after the whole market with one offer
A) niche B) mass C) guerrilla D) segmented E) differentiated
________ includes resistance to interference and a neurotic attitude toward money
A) Psychological resistance B) Logical resistance C) Price sensitivity D) Relationship inertia E) Reactance
The best time to find out about service failures is ______.
a. when the mystery shopper reports them b. when the matrix system informs you c. when you receive e-mail failure reports from employees d. as soon after they happen as possible
If a franchise looks good as an investment, the entrepreneur may request a franchise package from the franchisor at no cost, which usually contains a draft franchise agreement or contract.
Answer the following statement true (T) or false (F)