Commercial codes:
a. date back thousands of years
b. began in England in the early 1800s to use in the British empire c. were started by the United Nations in the 1950s
d. were started by the World Trade Organization in the 1980s e. none of the other choices
a
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Which of the following is a "Big Five" personality trait?
A. cognitive ability B. extroversion C. aptitude D. physical ability E. honesty
With respect to the "six brand building blocks," brand ________ describes the relationship customers have with the brand and the extent to which they feel they're "in sync" with it
A) imagery B) judgment C) resonance D) salience E) performance
Which of the following would not be found in a good system of internal control?
a. Establishing a system of checks and balances b. Having one person handle all the responsibilities of a department c. Establishing an internal audit staff d. Requiring all employees to take earned vacations
Which of the following messages uses a sanction strategy?
A. "Donate now." B. "Please donate now." C. "These orphans need your help. Donate now." D. "We are desperate for assistance. Please help us."