What is the focus of CRM programs?
A. prospecting for new clients
B. gaining website sponsors
C. utilizing social media marketing
D. retaining current customers
E. monitoring Internet privacy
Answer: D
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Poor customer retention has a powerful impact on financial performance only if a business is losing market share
Indicate whether the statement is true or false
A probability distribution showing the probability of x successes in n trials, where the probability of success does not change from trial to trial, is termed a
A. uniform probability distribution. B. binomial probability distribution. C. hypergeometric probability distribution. D. normal probability distribution.
As production workers become better organized and more familiar with equipment, the average cost per unit decreases. This is called the ________
A) demand curve B) experience curve C) skimming cost D) penetration cost E) marginal utility
Halle is trying to identify the work performed and the working conditions of the 200 sales associates at Acme Global. She needs the information quickly in order to present it at the next management meeting. In this case, the ________ job analysis method would be most appropriate.
A. questionnaire B. interview C. diary D. observation E. departmental