Which of the following is NOT one of the four main categories of online marketing communications?
A) Web sites
B) guerrilla marketing
C) search ads
D) display ads
E) e-mail
B
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A market-penetration pricing strategy is most suitable when _______
A) a low price slows down market growth B) production and distribution costs fall with accumulated production experience C) a high price dissuades potential competitors from entering the market D) the market is characterized by inelastic demand E) a low price encourages actual competition
Which of the following is a contingent liability?
a. Note payable with interest included in face amount b. Excise tax payable c. Property tax liability d. Disputed additional tax assessment
_____________ consists of an inspection of the accounting records and other information deemed necessary to express an opinion on the fairness and adequacy of the financial statements.
a. An exploration b. A compilation c. A debate d. An audit
The EEOC enforces a law prohibiting discrimination in employment based on genetic information
a. True b. False Indicate whether the statement is true or false