Backyard BBQ is a chain of casual restaurants that promises affordable barbecue using top-quality local ingredients. However, the company has struggled to achieve a competitive advantage because of its high overhead costs. Which of the following scenarios is most likely to result in a competitive advantage?
A. eliminating brick-and-mortar locations and offering delivery from a central kitchen
B. raising prices without improving on the quality of food
C. marketing itself as a high-end restaurant and competing with more refined restaurants in the area
D. lowering the quality of ingredients below what customers expect to control costs
Answer: A
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