In the context of processing information conveyed through a persuasive message, the elaboration likelihood model (ELM) suggests that:
A) ?we use the peripheral route when we believe an issue is important to us.
B) ?there is only one way to do so, the central route.
C) ?the peripheral route appeals to logic and reasoning.
D) ?we are less likely to change our minds when we use the central route.
D
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Which statement is accurate concerning gender differences in listening?
a. Men are more likely to listen quietlywithout giving a lot of listening cues. b. Men are more likely to nod in agreement and smile while listening. c. Women are more likely to ask more argumentative questions. d. Women are more likely to play up their expertise and use it to dominate the interaction.
The bulk of informative speech topics fall into which of the following categories? Choose the
best answer. A) audiences, demographics, graphs, and gender B) concepts, places, age and knowledge C) topics, people, graphs, and statistics D) recreation, concepts, places, objects, and people
One of the most common difficulties in managing PR work across global boundaries is:
a. difficulty doing the currency conversions involved in billing. b. unreliable telecommunication. c. dealing with bored employees. d. conflicts over values such as time, the status of women and regard for the environment.
Research suggests that group members' emotional intelligence affects how they develop and refute arguments
True False