All of the following statements describe the peripheral route to
persuasion EXCEPT:
a. The peripheral route uses humor and stories.
b. The best form of proof is logical supported by strong
evidence.
c. The audience is influenced heavily by whether they like the
speaker and believe he or she is credible.
d. The peripheral route often uses catchy phrases and dramatic
stories as forms of proof.
e. The peripheral route to persuasion only yields temporary
attitude change.
b
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The global, Qatar-based, satellite news channel for Arab audiences is called
A) Al-Jazeera. B) CNN Arab. C) Telemundo. D) Arab TV.
Which statement best describes the difference between examples and narratives?
A) Narratives are considerably longer than examples. B) Narratives are fictional; examples are factual. C) Examples are more appropriate as supporting material for informative speeches than narratives are. D) Examples and narratives are interchangeable in informative speeches.
The moral principles that guide judgments about good and bad or right and wrong are called
a) ethics b) knowledge. c) skill. d) sensitivity.
Surveys are useful when:
A) There is no published research on something important to your speech. B) You want to counter existing research on your topic because you disagree with it. C) You want to learn about your audience members. D) You want to build your credibility by using a lot of statistics. E) There is no published research on something important to your speech and you want to learn about your audience members.