Why is it important for companies to understand cultural differences and nuances before entering a foreign country's market? Give two examples of cultural differences that would be important for a company to know
What will be an ideal response?
Student answers will vary. Before planning a marketing program in a new country, a seller should understand the ways that consumers in that country think about and use the product. To succeed abroad, a company must adapt to local cultural values and traditions rather than trying to force its own. Examples could include the following: French men use twice as many grooming aids as women, many Chinese eat on the way to work, and religious imagery (such as Hindu gods) used in a promotion could easily be considered offensive.
You might also like to view...
Virginia Jackson is opening Jackson Realty on January 2. For several weeks she has been busy putting together an operating budget for the first quarter of operations for her new business. Virginia has estimated her selling and administrative (S&A) costs as follows:?JanuaryFebruaryMarchDepreciation$ 1,000$ 1,000$ 1,000Marketing expenses2,0001,4001,000Miscellaneous costs500400400Rent expense5,0005,0005,000Salary expense4,0008,0008,000Sales commissions1,0001,2001,400Utilities expense 1,000 800 1,000Total S&A costs before interest$ 14,500$ 17,800$ 17,800All selling and administrative costs are paid when incurred except utilities, marketing expenses, and sales commissions. These items are paid in the
month following the month incurred.Required:1) Prepare a schedule of cash payments for selling and administrative expenses for January through March.2) What liabilities, in what amounts, would be reported on the pro forma balance sheet as of March 31? What will be an ideal response?
______ is the extent to which a test measures what it claims to measure.
A. Reliability B. Fitness C. Validity D. Interest
Just-in-time
A. is a patented Japanese process for quality control. B. permits greater flexibility in Toyota's production schedule. C. requires parts and materials arrive at a manufacturing plant at least one month in advance to avoid "stockouts." D. requires materials and parts arrive at each point in the production process when they are needed.
Organizational transactions tend to be ____________________ frequent than the typical consumer purchase.
Fill in the blank(s) with the appropriate word(s).