Which of the following statements about reach is true?
A. Reach is the number of different households exposed to an ad schedule during a given time period.
B. Reach measures the intensity of a media schedule.
C. Reach is always expressed as a percentage.
D. Reach refers to the number of times the same person or household is exposed to a vehicle in a specified time span.
E. Reach measures the extent of duplicated audience exposure by a media vehicle.
Answer: A
You might also like to view...
Petty cash typically is composed of coins and currency kept on hand in a business to make minor disbursements
a. True b. False Indicate whether the statement is true or false
Give suggestions on what actions entrepreneurs can take to improve their accounts payable.
What will be an ideal response?
Which theory focuses predominantly on how the leader’s activities relate to the followers and the context in which followers find themselves?
A. trait B. LMX C. adaptive D. authentic
What is an example of an essential global management competency?
a) Speaking multiple languages b) Business acumen c) Forceful leadership d) Gaining political connections