Which of the following statements about reach is true?

A. Reach is the number of different households exposed to an ad schedule during a given time period.
B. Reach measures the intensity of a media schedule.
C. Reach is always expressed as a percentage.
D. Reach refers to the number of times the same person or household is exposed to a vehicle in a specified time span.
E. Reach measures the extent of duplicated audience exposure by a media vehicle.


Answer: A

Business

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