While Jenkins Stationeries was selling branded stationery at premium prices, Pembroke Stationeries, a store across the street, was selling the same branded stationery at discount prices

Which of the following value propositions best describes Pembroke's product positioning?
A) more for less
B) more for the same
C) same for less
D) less for much less
E) more for more


C

Business

You might also like to view...

Explain how CAD can contribute to a firm's move toward world-class status

Business

The 20th century political economist, Friedrich von Hayek first used the term ______……………… to refer to the kind of specialised local knowledge that an entrepreneur might use from day to day in order to secure a profit. Hayek contrasted this with the ______…………………. used in economics; an example of this would be the correlation between R&D spillovers and economic growth, which has no immediate practical implications for entrepreneurial practice.

Complete the following sentence by choosing the appropriate phrase for each gap.

Business

Variable costing is required by Generally Accepted Accounting Principles (GAAP) for financial statement purposes.

Answer the following statement true (T) or false (F)

Business

What is not a key factor when assessing a potential industry?

a. Industry growth b. Government regulations c. Competitors’ activities d. Exit valuation

Business