A company that makes a commercial with a person who does an excellent, realistic job of pretending to be a famous movie star could be sued by the real actor for the tort of:
a. intrusion.
b. defamation.
c. commercial exploitation.
d. none of the above, since public figures are often imitated by other actors.
c
You might also like to view...
Do you think marketing can influence choices? Explain your answer
What will be an ideal response?
Your colleague is confused about using the marketing research process, as he knows that something is wrong but is not sure of the specific causes to investigate
He seems to be having problems with ________, which is the most important step of the marketing research process. A) designing the research B) conducting the research C) defining the problem D) selecting a research agency E) analyzing the research
Magpie Corporation uses the total cost concept of product pricing. Below is cost information for the production and sale of 60,000 units of its sole product. Magpie desires a profit equal to a 25% rate of return on invested assets of $700,000. Fixed factory overhead cost $38,500 Fixed selling and administrative costs 7,500 Variable direct materials cost per unit 4.60 Variable direct labor cost
per unit 1.88 Variable factory overhead cost per unit 1.13 Variable selling and administrative cost per unit 4.50 The dollar amount of desired profit from the production and sale of the company's product is: A) $175,000 B) $67,200 C) $73,500 D) $96,000
A firm is trying to determine whether it would be advantageous to adopt a new computer system with advanced software. It is investigating how this computer system will improve its own operational efficiency. It is also examining trends in the industry to determine the impact that adopting this computer system might have on customers and society at large. The firm is engaging in
A. monopolistic competition. B. economic forecasting. C. self-regulation. D. environmental analysis. E. technology assessment.