Breaking down resistance to a new strategic vision typically requires that management, on an as needed basis,
A. raise wages and salaries to win the support of company personnel for the company's new direction.
B. reiterate the company's need for the new direction, while addressing employee concerns head-on, calming fears, lifting spirits, and providing them with updates and progress reports as events unfold.
C. explain all updates and merits of the company's business model to align strategy with employee concerns.
D. institute a balance scorecard to measuring company performance, with the balance including a mixture of both old and new performance measures.
E. inform company personnel about forthcoming changes in the company's strategy.
Answer: B
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