According to the Diffusion of Innovations theory, the adoption of new technologies _______________

a) takes place for all people at the same time
b) only occurs among the best educated people
c) follows a predictable sequence of stages
d) cannot be predicted and is dependent on cultural context


Answer: C

Communication & Mass Media

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Which cultural myth consists of the notion that the simple common sense wisdom of the backwoods hero or heroine wins out?

a. the wisdom of the rustic b. the presence of conspiracy c. the coming of a messiah d. the value of challenge

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Which term describes the dynamic, common in families and close relationships, in which one person's actions influence the lives of others?

A. commitment B. interdependence C. investment D. intimacy

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Regarding visuals, which of the following is most true?

a. They need not be expensive or of the highest production value b. Brands always need their own visuals for their social media sites c. Visuals are not "standalone" messages in their own right d. One should strive to post the same content to all social media sites

Communication & Mass Media

The speed at which a speaker speaks—usually between 120 and 175 words per minute—is known as

A) pronunciation. B) articulation. C) pitch. D) force. E) rate.

Communication & Mass Media