Marketers must consider the entire business process from the point of view of the
A. competition.
B. consumer.
C. corporate partners.
D. immediate environment.
E. macroenvironment.
Answer: B
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Agency by estoppel means:
a. conduct on the part of the agent that implies an agency relationship must be stopped as soon as the principal implies disagreement b. actions by the principal lead a person to believe that the presumed agent has authority to act on the principal's behalf c. the agent creates an appearance of authority in the principal which leads a third party to reasonably conclude that the agent has the authority to perform certain acts d. conduct by the agent through word or actions is not sufficient to bind the principal to contracts the agent creates e. none of the other choices
Which of the following is NOT one of the five steps in the training process?
A. attendance B. assessment C. objectives D. selection E. implementation
What is the purpose of minimum insurance coverage?
Conditions that must be met for principal-principal (PP) conflicts to occur include all of the following except
A. a dominant owner or group of owners who have interests that are distinct from minority shareholders. B. few formal (such as legislation or regulatory bodies) or informal constraints that discourage or prevent the controlling shareholders from exploiting their advantageous positions. C. legislation that protects the interests of minority shareholders. D. a motivation for the controlling shareholders to exercise their dominant position to their advantage.