The telephone number of Brad's financial services firm is CALL-IRA. He felt this number would be an easy one for his clients to remember because
a. the stimulus consists of letters rather than numbers.
b. most of his customers will be investors.
c. it consists of only two chunks of information that are meaningfully related to his business.
d. auditory encoding is more easily accomplished when the visual stimulus consists of letters rather than numbers.
C
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Following observations of mood changes in people undergoing deep brain stimulation through surgically implanted electrodes for the relief of ______, physicians attempted to use that procedure for the treatment of obsessive-compulsive disorder and depression
a. ?autism spectrum disorder b. ?Huntington’s disease c. ?Lou Gehrig’s disease d. ?Parkinson’s disease
Short-term memory is also known as semantic memory
Indicate whether the statement is true or false
It is not uncommon for older people to suffer from dehydration despite experiencing a lack of thirst, which means that they have
a. a drive but not a need. b. a need but not a drive. c. both a drive and a need. d. neither a need nor a drive.
Which of the following tests whether people value cooperation or competition?
A. rational economic thinking B. prospect theory C. bounded rationality D. game theory