When it comes to measuring nonprofit brand equity, your text states that social media tools are particularly important for nonprofit marketers because they
A. are the easiest promotional tools to use.
B. cost less than other promotional tools.
C. don't have to be managed by a marketing staff.
D. work better than other promotional tools.
E. can be used to reach a global audience.
Answer: B
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The focus is the key point the sender intends to make about the subject
Indicate whether this statement is true or false.
Jordie has decided to quit smoking, mostly because his new girlfriend is an exercise physiology major whose uncle passed away from lung cancer. Which factor of the Theory of Planned Behavior is relevant to Jordie?
A. behavioral intent B. attitudes C. perceived behavioral control D. normative beliefs
Which term correctly identifies the study of time as communication?
a. oculesics b. linguistics c. proxemics d. chronemics
Albert Hawkins is a famous writer. He has authored more than fifteen books in Spanish. He publishes his thoughts online and updates the pages periodically. This online account has generated much public interest in Spain and has many readers
Hawkins's online journal is an example of a(n) ________. A) blog B) interstitial C) online magazine D) buzz spot E) microsite