When planning a persuasive message to influence a person’s intention, which of the factors should the message sender focus on?

a. all of them
b. the factor that is most negative
c. the factor that has the most influence
d. attitudes


c. the factor that has the most influence

Communication & Mass Media

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Effective speakers seek an appropriate both/and approach to which dialectic tension?

a) Personal preference - group mission b) Individual needs - group purpose c) Leadership - followership d) Individual goals - group goals e) Personal goals - group goals

Communication & Mass Media

Transitions are important in a speech because __________.

A. they provide the redundancy needed in oral communication B. they provide a clear segue between topics C. they establish a relationship between different topics in a speech D. all of these choices E. none of these choices

Communication & Mass Media

Savannah, a native of Georgia, has a strong southern accent. Should Savannah try to modify her dialect when she makes public presentations?

A) No; if Savannah is proud of her southern heritage, she should sound like a southerner and not attempt to modify her vocal style. B) Yes; if Savannah's dialect is so pronounced that audiences can't understand her, then she should attempt to modify her dialect. C) No; Savannah probably needs to slow down some to give non-southern audiences more potential for understanding, but she shouldn't modify her dialect. D) Yes; speakers should minimize any traces of regionalism in their vocal delivery so as to be understood by a wide variety of audiences.

Communication & Mass Media

Which is the term used for textual representations of facial expressions, often used in e-mail messages?

A. textspressions B. faceprints C. emoticons D. e-smiles

Communication & Mass Media