Narrowcasting means _______________
a) transmitting signals in the upper reaches of the broadcast spectrum
b) targeting content toward smaller and smaller audiences
c) merging a variety of media into one distribution channel
d) utilizing feedback and time-shifting devices together
Answer: B
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Which types of organizations insist on following hierarchical structures for communications, thereby increasing the time it takes for information to flow through the organization?
a) Tal b) Flat c) Virtual d) Physical
The below scales measure the psychological skills used by athletes except for:
a. Sport Competition Anxiety Test (pages 165 left) b. Ottawa Mental Skill Assessment Tool c. Test of Performance Strategies (TOPS) d. Psychological Skills Inventory for Sport (PSIS)
When listeners can recall ideas and information presented to them, they are said to
a. attend. b. select. c. remember. d. understand.
Speech Communication is a humanistic and scientific field of study
and application. Indicate whether the statement is true or false